Brand Partner Policy

Drip Run Brand Partner Policy (Australia)

Version 1.0

Effective Date: 6/10/25

This Drip Run Brand Partner Policy outlines the mandatory terms for any Brand Partner using the Drip Run augmented reality (AR) platform for campaigns or promotions (a "Campaign"). By utilising the Drip Run platform or placing any content, the Brand Partner unconditionally accepts and agrees to be bound by all terms of this Policy. The Brand Partner accepts that this Policy constitutes the entire agreement and waives the right to claim the protection of a negotiated contract.

1. Scope, Purpose, and Acceptance

This Policy establishes the exclusive terms for the Brand Partner’s use of the Drip Run platform. Drip Run provides a technology platform only. The Brand Partner acknowledges and agrees that it is the sole party responsible for the entire Campaign, including its content, execution, legal compliance, and the safety of all participants and the public.

2. Platform Access and Drip Run’s Rights

Drip Run will provide platform access as required for the Campaign.

Drip Run reserves the absolute and immediate right to suspend, terminate, or remove any Campaign, Drop, or content without penalty if Drip Run determines (in its sole discretion) that the content or associated Brand Partner activity is unsafe, unlawful, misleading, violates this Policy, or is detrimental to the Drip Run platform or community standards.

3. Mandatory Brand Partner Obligations and Assumption of Risk

The Brand Partner must strictly comply with the following obligations and accepts full responsibility and risk for any failure to do so:

3.1 Safety First and User Policy Compliance

Safety is the top priority. The Brand Partner must prioritise safety first in all instances when designing, promoting, and executing a Campaign.
The Brand Partner must be aware of and strictly compliant with Drip Run's separate public policies for users, including the Terms and Conditions and Privacy Policy, located at: https://www.driprun.com.au/policies (or as updated).
The Brand Partner is responsible for ensuring its Campaign design actively mitigates risks, clearly instructs participants to use the app safely, and actively discourages unsafe behaviours (e.g., trespassing, property damage, bodily harm).

3.2 Content and Legal Compliance

Warrant and Guarantee that all Campaign content is truthful, non-infringing, and fully compliant with all Australian laws and regulations.
Ensure any promotional contest is structured exclusively as a Game of Skill, with no element of chance whatsoever, to fully comply with state and territory competition/lottery legislation. The term ‘free’ must not be used to describe any component of the promotion.
Create, publish, and enforce its own comprehensive, legally compliant Terms and Conditions (T&Cs) for each Campaign.
Comply with all relevant Australian laws, including: the Australian Consumer Law (ACL), the Privacy Act 1988 (Cth), and all State-based competition/lottery permit rules.

3.3 Prize Fulfillment

Mandate that all prizes are safe, fit for purpose, and delivered promptly and exactly as promised.

3.4 Data Compliance

The Brand Partner must comply with Drip Run’s Privacy Policy regarding any user data received, including ensuring any use of aggregated or de-identified data for reporting or analysis complies with all privacy legislation and is not re-identified or used for any purpose beyond the agreed campaign analysis.

4. Indemnity and Liability

4.1 Full Indemnity of Drip Run

The Brand Partner shall unconditionally and perpetually indemnify, defend, and hold Drip Run harmless (including its officers, employees, and agents) from and against any and all claims, actions, suits, demands, costs, liabilities, losses, damages, and expenses (including legal costs on a full indemnity basis) arising out of or in connection with:

The Campaign content, promotions, offers, T&Cs, or prizes.
Any breach of law or regulation by the Brand Partner, including the failure to comply with this Policy or the user policies referenced in Section 3.1.
Any injury, death, or property damage to any person or entity caused, directly or indirectly, by the Campaign or the actions of participants influenced by the Campaign.
Any claim of Intellectual Property (IP) infringement arising from the Brand Partner's content.

The Brand Partner acknowledges and agrees that it is solely responsible for funding and defending all such claims, and that Drip Run’s entitlement to indemnity exists and is enforceable irrespective of whether the Brand Partner maintains any relevant insurance policy.

This full indemnity is absolute and survives the termination or expiration of this Policy.

4.2 Strict Limitation of Drip Run Liability

The Brand Partner expressly agrees that Drip Run’s maximum total liability arising out of or related to this Policy is strictly limited to AUD $1,000. Drip Run will not, under any circumstances, be liable for any indirect, incidental, punitive, special, or consequential losses, including lost profits, loss of data, or reputational damage.

5. Partnership Promotion and Co-Marketing

The Brand Partner agrees to reasonably promote the partnership and the relevant Campaign(s) to its audience. This mandatory commitment must, at a minimum, include:

Posting about the partnership or Campaign to the Brand Partner’s primary social media channels.
Sending at least one newsletter or email communication to its customer database announcing the partnership or Campaign.

6. Intellectual Property (IP) and Data Use

6.1 IP Ownership and Promotional License

Each party retains ownership of its pre-existing IP.
License Grant to Drip Run: The Brand Partner grants Drip Run a broad, non-exclusive, royalty-free, perpetual license to use the Brand Partner's name, logo, brand assets, and Campaign materials for the purpose of running the Campaign, and for Drip Run's own promotional content, social media, marketing, case studies, website listings, and investor materials without requiring any further consent or payment.

6.2 Data

Drip Run retains all rights to its platform, technology, and aggregated, anonymised campaign data for marketing or promotional use.
Personal player data will only be shared if expressly agreed and fully compliant with privacy laws.

7. General Terms

7.1 Fees and Payment

All fees must be agreed upon in writing prior to campaign launch, are payable in Australian Dollars (AUD) (exclusive of GST), and are due within 30 days of the invoice date. Drip Run reserves the right to immediately suspend all Services for any overdue payment.

7.2 Relationship, Assignment, and Severability

Relationship of Parties: The Brand Partner and Drip Run are independent contracting parties. Nothing in this Policy creates an agency, partnership, joint venture, or employment relationship.
Assignment: The Brand Partner cannot assign, transfer, or subcontract any of its rights or obligations under this Policy without the express prior written consent of Drip Run.
Severability: If any provision of this Policy is found to be illegal, void, or unenforceable, that provision will be severed, and the remainder of the Policy will remain in full force and effect.

7.3 Force Majeure

Drip Run will not be liable for any failure or delay in performing its obligations under this Policy if such failure or delay is caused by circumstances beyond its reasonable control, including but not limited to acts of God, war, terrorism, government actions, network failure, or widespread digital platform outages.

7.4 Governing Law

This Policy is governed by the laws of New South Wales, Australia.