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What is it?
Drip Run is an AR game platform that lets you place digital drops, collectibles, rewards & perks, into real-world locations and moments.
You create the characters, rewards and lore, and your audience discovers and unlocks them through our gamified app as they move through your event, store, or venue, and beyond.
How it Works
Create
Step 1
Design your own IP, characters, drops, and collectibles. Get creative using AI or keep it old school.
Drop
Step 2
Decide exactly when and where your drops appear, tied to locations, time windows, or key moments.
Engage
Step 3
Control rarity, scarcity, and distribution to gamify discovery and drive engagement across your space.
Reward
Step 4
Attach prizes, perks, or exclusives to drops & collections, giving people a reason to complete sets and come back.
Quick & Simple to Launch
Go live in minutes, then build, evolve, and expand your collectible universe over time.
Start with an idea
Get creative and imagine a world your audience wants to step into and explore. Full brand control, the sky is the limit.
Create your IP universe
Use AI to generate digital trading cards, figurines, rewards, prizes and other assets that people can discover, collect, and build around.
Control your drops
Manage everything through a simple, self-serve online portal where you control when and where drops go live.
Track engagement
Monitor player engagement, movement, and performance through a live dashboard so you can optimise and scale what’s working.
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Why it works
Drip Run taps into proven behavioural drivers that increase engagement, loyalty, and spend. It combines the psychology of collecting with real-world interaction to turn attention into measurable outcomes.
$400B
The global collectibles market is estimated at $400B+ and growing, driven by demand for ownership, rarity, and status.
91%
of consumers say they are more likely to engage with a brand after participating in a live experience.
+40%
Increasing time spent in a venue is directly linked to higher conversion and spend, often cited in the 20–40% uplift range depending on category.
Our Founders
Meet the team passionate about empowering creators to build, drop and monetise their own collectible worlds — anywhere on earth
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Tym Yee
Co-founder
Artist, academic & AI specialist, Tym is the strategic thinker behind Drip Run's product vision. With over a decade of corporate experience in marketing & HR roles, he brings big ideas, professionalism & execution to the team.
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John Paul Bowen
Co-founder
Builder, gamer & collector, JP is the technical lead bringing the Drip Run vision to life. As a biomed x software engineering grad, he turns ideas into action fusing broad technical expertise with deep collector cultural knowledge.
Let's Go!
We're launching a limited number of pilots in 2026. To express your interest in joining Drip Run please fill out the form and we'll be in touch!